Celebrating Two Years

Category:
Season:

culturallyours podcast celebrating two years

CulturallyOurs
CulturallyOurs
Celebrating Two Years
/

Show Details

In this bonus episode, we celebrate two years of CulturallyOurs with founder Karthika Gupta. Karthika shares her experiences from these past two years, CulturallyOurs’s successes and some of the lessons she has learnt along the way. Karthika also shares why owning your truth and sharing your story is important because the world needs more of what we all have to offer.

Show Notes

Karthika celebrates two years of CulturallyOurs. Two years of podcasting, content creation and entrepreneurship. She shares successes as well as the lessons she has learnt along the way. She also discusses why it is important to make mistakes early on so that we can learn and move forward. We all have something to give to the world and own it to ourselves to take chances and do the best we can, in everything that we do.

The Transcript

Today we are celebrating another milestone. It been two years since we launched CulturallyOurs. Two years of podcasting, two years of content creation, two years of organizing retreats, two years of entrepreneurship and so on and so forth.

Its never too late to be what you might have been – George Elliott

First and foremost, I want to say Thank You to all of you who listen to the podcast, read the content on the website and engage with me on social media. It is such a pleasure and a privilege to get to be a small part of your day.

Today I want to share with you what the past two years have been like and especially the past six months during the global pandemic. I will not lie, it has been pretty non-stop since October 7th 2018 – the day we launched CulturallyOurs. It has been my day in and day out along with running my other business – photography and photography education. But that’s okay. But in keeping with the tradition of celebrating our successes, no matter how small or inconsequential we might think it is, I want to share some of CulturallyOurs biggest successes and key learnings from the past two years as a creative entrepreneur on this episode of the podcast.

Lets break it down, shall we?

Branding

In terms of the CulturallyOurs brand, I have heard consistently how much people love the look and feel of the website. While the website is just a part of the whole CulturallyOurs experience, having a great first impression means you will come back for more. And I see this on the backend in terms of time on the site and average number of page views which are steadily increasing. I am eternally grateful for Hannah Beasley, my graphic designer and a past podcast guest for taking my vision from handwritten notes and squiggly drawings and building it to what it is today.

Content

People are visiting the website more often, downloading podcast episodes and even leaving reviews and comments on how much they love the content we share. In the two year of the website being live, with over 350 blogposts, the average time a user stays on the website is around 3.5 minutes (up from almost a minute from last year). In a day and age when the average user leaves the website with within 15 seconds, that number got such a huge smile to my face.

Inspiring Guests

I have to admit I have a little bit of fan girl crush on all the people who have come on the CulturallyOurs podcast till date. These people are inspiring, kind and above all else ready to be vulnerable by sharing their story out for the world to hear. There is something so powerful in that. Just this past week we share a few of the most popular episodes in terms of download numbers. This is just a small sample of all the amazing people I have spoken to and connected with over the past two years. There are over 57 episodes on the podcast. I know that might not seem like much in the grand scheme of things but let me remind you, we started CulturallyOurs with an audience of 0 – yes, a big fat zero. The one consistent message I hear from everyone is on how connected they feel when listening to the interview. Deep down, we really are more similar with each other that we are different.

Global Reach

CulturallyOurs is a global platform and my mission is to bring diverse voices, stories and narratives from around the world. We have had guests from countries like India, Australia, Germany, Iceland, Japan and beyond. And so far our audience reach is across 89 different countries in 5 continents. That says something about the power of connecting with others around the world, doesn’t it?

But in case you are wondering, the road to get here hasn’t been easy. Of course, everything we do in life teaches us something. Here are some lessons I have learnt these past two years.

#1 Perfection is a myth.

Please don’t fall for the trap of perfection. Are there things I would have done differently before launching the podcast a year ago? Absolutely. But I am so glad I did not listen to those voices in my own head that kept telling me I am not ready. I don’t know why, but there was something so liberating for me in hitting publish on that first podcast interview. There was no turning back and I quite liked that feeling.

#2 Having a tribe to watch your back is a great feeling.

Ask for help. There is always someone out there who is willing to help you. Help doesn’t always mean financial. Help can be as simple as listening to you cry or hold your hand and tell you, you got this! Or even a simple smile and a hug. That my friends is all you need at times. CulturallyOurs has a steady stream of freelancers who write, post and edit the content. I cannot possibly do it all myself and that is something I learnt a long time ago.

#3 Differential between a business and a passion project

Don’t we all have a dream of making a million dollars in the blink of an eye. Well! Let me tell you that is not easy. Unless you think like a business owner and behave like one, it is not a business. It is a passion project. My husband always likes to remind me that hope is not a strategy in business. Having clear goals and taking small steps towards them is very much needed. I try and remind myself of that every day and especially when I am in the trenches doing the work.

#4 All good things come in small packages

Take your time and make slow and steady progress towards what you want to achieve. I feel like this is a lesson that CulturallyOurs taught me not just in business but also in life. As someone who like to keep moving all the time and is constantly thinking of whats next, I have learnt and come to appreciate that small steps forward are the way to go for long term and sustainable growth.

#5 Reflect, reset and move forward

It is so important to take time to reset, reflect and course correct if needed. I think 2020 has certainly taught us this in more ways that we care to experience. So many of our business and personal plans went for a toss. I had to cancel two retreats that were planned for the fourth quarter. I had to shift seasons even after recording most of it ahead of schedule. But pivoting is something all business owners have to learn, experience and perfect at multiple points in their entrepreneurial journey. Sometimes things work out right away. But more often than not, it doesn’t. And you know what, that’s okay. Cliché as it sounds, as long as you learn from it and move forward, it is a good thing.

One of the questions I ask my guests during every interview is what has been the biggest ‘aha’ moment for them? And today I want to answer that question for myself. If this journey has taught me anything it is to be your biggest fan. I don’t mean this in a way to sound boastful or egotistical. But believe in yourself. Talk positive to yourself. Celebrate your courage – no matter what you do. It is always a reminder for me to tell me how far I have come and how far I still have to go.

So no matter you do, why fit in, when you are born to stand out. I have to believe we all have unique gifts, lets bring that out in the world because the world needs what you have.

I want to read a review one of our listeners left on the CulturallyOurs Podcast –
“Amazing talks by culturally sensitive speakers who appreciate the world as it is, embrace people as they are while also teaching us the value of life, love and living life to the fullest. Karthika does an incredible job in asking the right questions to bring out the most beautiful experiences of these speakers.”

Those words meant the world to me. Of course, I have doubts, I hate listening to my own voice as I record. I often miss-pronounce certain words, but I am so thankful for the courage I had to hit record to that very first episode of CulturallyOurs on October 8th 2018.

Thank you so very much for being a part of this journey. If you have listened to an episode, commented on a blog post or even shared a word about CulturallyOurs to your friends and family, it means the world to me.

I am so excited to see what the next year will bring forth for CulturallyOurs.

Leave your comments below