Pravin Shekar


Pravin Shekar Serial Entrepreneur From Chennai India For CulturallyOurs Podcast About Global Entrepreneurship

Pravin Shekar

Show Details

In this episode, we explore Culture and Entrepreneurship as I chat with Pravin Shekar, a 20 year veteran in entrepreneurship. Pravin is a serial entrepreneur, wanderer, photographer and raconteur who loves telling and sharing stories whether it is in business or in personal life. He has built multiple businesses over the years and has such great advice to share on marketing, branding and even networking, especially for introverted entrepreneurs. Pravin also shares mentoring advice and how having a good sounding board of well-wishers is a great way to grow and succeed as an entrepreneur.

Show Notes

Karthika interviews Pravin Shekar, a serial entrepreneur from Chennai India. Pravin has over 20 years of experience starting, building and growing businesses. He brings a wealth of knowledge in all aspects of business and entrepreneurship and shares them in a very engaging way with personal stories and anecdotes. He enjoys traveling and photography in his spare time and is always on the look out for a connection with an interesting narrative and story.

The Transcript

Karthika: Welcome, thank you so much for joining me on culturally ours. I’m really excited to be chatting with you. You have such a fascinating story and I cannot wait to dig in.

Pravin: Thanks for having me.

Karthika: Absolutely. So before we begin, can you just tell us a little bit about sort of who you are, where you’re from, just so that we can set the stage.

Pravin: Sure. I grew up in the north of India for 10 years in Udaipur, Rajasthan. Then my dad got transferred to central India and we moved down south to Chennai. Chennai is now my home currently. I am a parallel entrepreneur and a nomad. So just to clarify, I’ve got a series of businesses that I run, I love traveling and photography and through pictures and words. I love telling stories. I am a raconteur.

Karthika: Yeah. So I had to look up raconteur when I saw that on your website. It means storyteller. And so that’s really interesting that you are using all these different mediums to essentially tell business stories. Is that right?

Pravin: Yes.

Karthika: And then you said you are a parallel entrepreneur. What does that mean?

Pravin: When you put the Dome Ceiling Entrepreneur that an entrepreneur starts something, sells, exits, then start something else? Well I’ve got a few things in parallel. I’ve got Krea, which is India’s leading healthcare research company, Cando which is a lead generation center by and for people with disabilities. I have an outlier marketing consulting division and I’m an investor in the cheesemaking unit and all of these are running in parallel at the same time.

Karthika: Oh wow! You are a busy man. Now, is this something you went to school for? Is that something you have specialized in when you were in school? Or how did this come about?

Pravin: I went to school to study electronics and communication engineering and all I do now is communication. I love used to love my English teacher and I guess that’s what’s continuing all through my business.

Karthika: So from electrical engineering to communications, what made you decide to not only be an entrepreneur but an entrepreneur that’s managing so many different businesses?

Pravin: My philosophy is that we have only one life and we’ve gotta make it count, so I will do all that I want to do. In college I picked up my first summer job and it was conducting research surveys. My second summer job was also conducting surveys, so by the time I was in the final year, I was picked up by Dun and Bradstreet to join them straight out of college and as luck would have it, my first project that I worked for was for health care company. So it kind of grew and all of my businesses at some element of research analytics or insight associated and that’s the background that I carry forward.

Karthika: So you are saying that there is some element of research in everything that you do?

Pravin: Absolutely. For example, You’re doing a podcast, but you’ve researched me and I’ve researched you. Now we’re going to pick up a certain topic. Then we will go ahead and study a whole lot more and there are several techniques to study that and for me, each of these techniques is a potential source of business revenue.

Karthika: Now obviously, you know, entrepreneurship. Perhaps in terms of what you do and all the businesses that you run in parallel, how competitive is the space or do you really not care about it and you’re just sort of marching to your own tune?

Pravin: Well, if it is going to be a big ticket investment, I do have a look at what the competition is. For the smaller ticket sizes there’s only one way to find out. You do a basic research, but then you have to do it and then the market demands put it through. But if you asked me what is the biggest competition in any industry or market space, my answer to you would be commoditization because the minute a company seems to be doing well, there are a whole lot of other companies jumping, jumping in thinking there’s a quick buck in some way. And before you know it becomes commoditized.

Karthika: Absolutely. And that sort of leads me into my next question because you hit the nail right on the head. So what makes you unique and what’s unique about all the businesses that you are running?

Pravin: So this is my favorite topic on marketing kicks in. It is that continuous point of differentiation. So if I have a differentiator today, competition would take two, maximum three months, maybe even sooner to copy that. So that for each of these businesses, the marketing hat has to be on saying what is my continuous point of differentiation and what is my slightly longer term point of differentiation that only I can do. So for the health care research, for example, our focus is on the experts. So if somebody wants to interview an gynaecologyst, which is the universe itself is only about 600, 700 in India, we’ve got access to that. So for my competition to pick up they at least six to 12 months away, but by the time they come in I would have short circuited some of those data school and brought that up as a point of differentiation. If you take the lead generation center that’s more of a social initiative on our side, which is by and for people with disabilities to skin and employ them, that in  itself is a significant point of differentiation. But you’ve just got to Europe, general photographer, you’re a traveler, there’s something that you, you catch on the competition is going to catch on much faster. So what else? What is going to be my signature? Is My signature truly unique. Even if people can copy, can I buy in at least six, 12, 18 months to go ahead and make her during that time. Right?

Karthika: Yes, you’re absolutely right. And I love the way you put it, that continuous point of differentiation because this one thing that you have isn’t going to sustain you forever. Right? And on the flip side, there’s also that the philosophy that people buy you and people buy from you because of you and not what you’re selling. So you are always going to be that point of differentiator. So how do you of keep keep yourself out there fresh and really kind of engaged with your audience, right?

Pravin: Absolutely, Here there are a couple of things I would like to share based on my experience. One is the personal brand of the founder, and then you have the company brand. When it is a startup, the entire market depends more on the personal branding of the founder until that is enough investment that goes into the company’s brand. And that takes off for that particular differentiation of service. So until then, it’s necessary for us to have both the founder brand as well as the company brand,

Karthika: Absolutely. Oh my God. Pravin. And you’re just throwing such wonderful nuggets of information. I’m totally geeking out because my marketing background is like really happy. So I feel like as a, as a people, as a culture, sometimes we don’t really celebrate our successes in life, we, especially entrepreneurs, we are so focused on our next goal, the next task, what is the next business that perhaps we want to invest in. So before we go too deep into the conversation, can we just take a moment and celebrate what have been some of your most proudest accomplishments?

Pravin: I’ll provide the answer in two parts. One, we hit our first million dollar in revenue when we had the first 100 resources, when we had the first time, the second international offices located with people up there, the first private exit and so on. That’s the first part. But the second one of my proudest accomplishment is when I stopped running behind money. When I just decided to get down and have fun. And that happened about three or four years ago and I can tell you that the four hour week week is not a myth. I’m not there yet, so just before you ask me. I am on maybe a 6 hour a day path. When I work, I work and when I have fun, I have fun. I have to count that as one of my proudest accomplishment because you keep talking about the balance and the balance is completely inside your mind and once that is reached you would probably be checking me out in terms of the travel and whatever I do. It’s work and it’s fun and the mix is where the balance lies. So that’s definitely one of my proudest accomplishment to get the right balance, which is again transient but its there right now.

Karthika: Hats off to you. You are absolutely right. To get to that point, I think even beyond getting to the point of getting the balance, having that mindset that you need balance is so important because it’s not always about the money. It’s not always about what’s next. It is having fun. It is enjoying the process. You want to be able to get up in the morning and cliche as it sounds, you want to get up in the morning and I’m excited. I’m excited for what’s happening, what’s to come. So just like anything in life, we do have our downs as well. Can you share what are some of the challenges you faced and how do you really go about overcoming these obstacles?

Pravin: The previous question you spoke about culture and where I’m coming from Karthika, that’s this culture. Four words that rule your life until the point you say ‘I give a damn to them’. Which is ‘what will people say’. You have to do things because what are people saying? You’ve got to do certain things. Even if you have ups, you cannot talk about it that culturally and if you have your downs you’ll never talk about it ever. So breaking out will be one of the personal entrepreneurial challenges. I’ve had failures in business, like any true blue entrepreneur definitely would have had failures and now they’re like epaulets on my shoulder. I’m happy to talk about them. But in terms of business, you’re talking about ups. It’s ups and downs and ups and ups and downs and downs. And I am going to relate this with something my sherpa guide told me not 15 days ago. We were up there trekking in the northeast of India and I was busy clicking away and there was one last huge climb that we had to do to get to our base camp. And halfway through the climb I turned around and asked him is it going to be up? And he looked at me and said, up, and then some more up. So that’s pretty much how I would look at entrepreneurship – the ups and the downs. Again, you have to face them and I’m not going to say something cliche. The downs hit you really hard and it takes a few knocks for you to realize how you can get out. And obviously I had a lot of external support that helped me get up.

Pravin: Oh my God, Pravin. Serious I could listen to you all day and isn’t it quite amazing that some of life’s lessons come from really unexpected sort of places and people. I mean, did you think that a sherpa guide, would say something that really sticks to you and it’s so relatable. You are absolutely right. He’s absolutely right. You have got to think about it as the positive and not focus on the negative because the negative is always going to be there. And this whole cultural thing of what will people say, it’s sort of prevalent in almost every culture. Maybe some of it is just in our head or maybe it’s even more sort of obvious and it’s out there, but definitely something that we all need to learn to wake up. So let’s talk about support because you said you wouldn’t have been able to do this without a lot of support. Can you share how do you go about finding your support system, whether it’s people in the outside or even for yourself? Like from a mental, emotional and physical perspective.

Pravin: Well! I have a couple of friends whom you might call the late night friends. Anytime I need to vent it out as we go out for a coffee. We order one coffee and chat around for a couple of farms. They are my strengths and they are friends because they know when to slap me a figuratively. I’ve been lucky enough to get a couple of really good business mentors who also happened to be life mentors. And for me, my biggest strength is my wife of 18 years. She still calls me out. She makes sure I get enough family time as it is necessary. But I also have to be honest with you that it took me a while to get there. The first eight years, nine years of entrepreneurship, it was an extremely lonely path and I was going through a bad patch when with some board changes and investments. I was about to be kicked out of my own company. So that wasn’t really fun at that time. And that was when my wife goaded me to open up to a couple of these friends and that really changed the world. It was another positive thing that we could buy the shares back and kick these other buggers out. But then you know how it is for six to 12 months that you have to have a bit of a personal hell. But it is this ecosystem and touch wood for the last decade or so, I’ve still held onto to that. But as entrepreneurs who are you going to talk to? That is a very limited set that you can go and talk to about your problems. But I’ve been lucky enough here there are a couple of forums called the TIE, the Indian entrepreneurs foundation which bring about like minded CEOs together. So we meet up in a boardroom and chat about our problems.

Pravin: And I would like to tell you a story here. Karthika, I love collecting stories. I love telling stories. This one is short. In New York, a bunch of doctors started meeting up once a week for an hour just to discuss about their failures, about a surgery that went wrong, about a diagnosis that went wrong. Once they had a new doctor who joined in this small clique. He was observing for two weeks and then the third week he came out and said that I lost a patient. I lost a patient because we tried every possible thing. The patient develop an allergy and finally choked to death. And so all the doctors started discussing in deliberating as to what happened, what the medication was, what were his symptoms, and finally one doctor asked what did he eat before he got admitted? So the doctor called the nurse. They dig around and then found out that he had fish. And all of a sudden this doctor just blasted out of the room and ran. Thirty minutes later, there’s a call that comes in that says the patient wasn’t dead. He was still alive and a fishbone had got stuck in the throat which was causing this particular patient to almost die. So when everyone is talking about the failures, this particular doctor came and spoke about his current patient as a failure. Now equate that to a boardroom of entrepreneurs, but I can go and talk about my potential problems and they come up with possible solutions that I can go and try and my business.

Karthika: Wow. Can I, can I be in on that? Yeah, that’s amazing. That kind of support and sounding board is priceless.

Pravin: Yes.

Karthika: Now is there a lot of this group environment in this kind of group setting where you are from a government perspective or other NGOs or is it all kind of on yourself where you reach out and you make your own group?

Pravin: No, there’s a very strong booming ecosystem. The government is supportive – both the central and the state – and there are a lot of not for profit organizations that exist for the pure purpose of developing the entrepreneur ecosystem. Now I spoke about TIE ascend foundation that’s mainly focused on growth entrepreneurs. There’s Nasscom for technology entrepreneurs, there are startups club for any kind of startups, so the ecosystem in the last 10 years especially in India and more so in south of India has gone through a significant positive change. Now you need help, you’ve got help. You want the government to help. The government is ready, so it is positive and a lot has changed drastically. It’s changed drastically, but it has also been Indianized, so it’s not just the silicon valley being replicated here. That is a significant Indian element that goes along with it because it’s a different culture at the end of the day.

Karthika: Absolutely. You can’t have a one size fits all. It doesn’t quite work like that. Now you said you have mentors – groups that you go to for help and support. But you are also in the position of speaking, mentoring and promoting other entrepreneurs? So can you talk about some of the challenges that these are the entrepreneurs come to you for guidance and advice? Is there like a common theme that everybody’s sort of asking about?

Pravin: Yes, the common theme keeps changing as the flavor changes every two or three years. So if you looked at it last year was all about funding, funding, funding. How can I get funding, how can I grow? Now that is a shift from a 20 something entrepreneur to a lot of people in their thirties and forties getting in. So the question is more on marketing, how do I market? What kind of lead generation is there? Now the challenge is if you asked me a bunch of us, myself included, we date quite a lot of these startup entrepreneurs. Now take dating here in the positive sense by dating. We need to have one coffee meet to find out if that entrepreneurs in a frame of mind to learn to take in some of the lessons that we’re talking about. Because in my case, if you are a smart entrepreneur, which is what my mentor taught me, learn from other people’s mistakes, which is the main reason of going behind these mentors apart from knowledge and getting to know their mistakes. Some of the challenges we face is that entitlement mentality. Well! he has got it so I have to get it too and so you mentor. It cannot be token mentoring of course. The second is the notation that I know everything. So if I ask you a photography question or something about entrepreneurship and just before you start saying something, I say I know that already. It’s probably a generation gap, but these are some of the challenges that are coming through. But the biggest challenge is being supplemented thanks to the ecosystem. People are coming out and asking for help, which is a significant positive change that’s happening.

Karthika: That’s incredible. And maybe ties into the fact, like you said earlier, there’s so much of support and so much of an initiative to get this ecosystem booming so that if you need help, there’s not one, but there’s multiple avenues for help. Right?

Pravin: Yes and that, of course thanks to the cloud, there are virtual mentors across which helps quite a lot of people. It is the dating part because if my problem is funding or my need right now is marketing or particularly in sales and I can go look up and pick up a mentor and the same case for a mentee.

Karthika: That’s fascinating. Let’s talk motivation, mindset growth. Not that I think you have any problems with those areas, but I’m curious. I want to hear about how somebody like you who is so motivated and so out there and so ready to kind of take everything to the next level. How do you go about finding motivation? How do you keep yourself excited about the future? You said something earlier that you only have one life to live, but I’m sure there’s more to that.

Pravin: My one answer is a networking. Anytime I’m stuck for ideas, Karthika, it’s just who I am. I am the most creative when I’m surrounded by strangers. So I go to a conference, I go to an airport or a train station. I’m sitting in the middle of a bus and thats when I’m most creative, when I’m stuck. The idea seemed to come to when you start talking to strangers. My favorite topics are books, travel and movies. I try not to talk about entrepreneurship. I read quite a lot of books and we’ve created a small book club that’s running and you’d be very surprised how motivation comes through. Now, let’s say for example, I read a book and you read the same book. I ended up sitting in discussing the book. It’s the same book, but I did it from my perspective and biases and needs and you do it from yours, so maybe we sit for half an hour to an audit, discuss it. That really gives me a kick saying, oh, I didn’t look at it from that perspective. This is something that I can take it right back to my business and more of a stranger you are, the more my motivation and learning is from that.

Karthika: This is very interesting and I think it’s not just networking, it’s just at a basic level connecting with people. I mean for whatever reason we are afraid. Maybe we’re afraid of being judged. Maybe we’re afraid of rejection, but you know, there are a lot of reasons why we don’t sort of go out of our shell. I think we entrepreneurs like to call ourselves extroverted introvert.

Pravin: Oh, that’s. There’s a word called ambivert for that. When you switch it on – extrovert and introvert, which is what all of us are, but as a continuation to what you said, I love going off on my own forming groups for treks because when you go out with strangers, Karthika, all masks are gone. And that’s when the real you comes out and starts enjoying life.

Karthika: For sure. It’s the safest sort of environment. So maybe for those of us who don’t trek, and I do, by the way. I love trekking, but perhaps there are some people listening who are not that comfortable with networking. So being the expert, maybe can you share some tips, strategies for having an effective sort of networking conversation?

Pravin: Oh, absolutely. Look for the lone ranger. You get into any group, you get into a conference, you go for a trekkie, just go traveling. You will find someone just like you who’s standing by himself or herself and he or she’s also looking for company. Everybody needs somebody to talk to and somebody to break the ice. And of course this I’m talking with the whole bucket of salt that you would need to figure out where you are, what the cultural connotations are before you go ahead and get that done. But I always advocate that you’d be the first mover. You break the ice and you go right ahead. You need to have some sort of a group game handy in terms of introducing and getting to know a whole lot of people. And there are several small games. You just need to google it. I can tell you a very simple one that I learned again from one of my travel leaders is to put an adjective before your name and the whole group has to keep repeating. If there are 10 people, it starts with the first one, the second, third for second and so on. Each person gives his or her name as the adjective. This is also in business settings. There are quite a lot of these hacks that you would need and if you are entrepreneurial, you have an iota to go and meet people, then you will need to come out and break out of your shell using these games which are nothing but props. But they are definitely useful.

Karthika: Yup. Definitely the, I mean just prompts so that when you go there and you stand in front of somebody who you don’t know, you’re not like hitting the panic button. You can actually have a conversation at the end of the day. They are just people like you and me. Let’s talk specifics for a change because I feel like a lot of times, you know, people want to know details because they want to sort of maybe put themselves in your shoes and see, you know, how and why and how long. So whatever your comfortable sharing, I’ll just ask you questions and you can just let me know in total, how long have you been in business and how long did it take for you to be profitable?

Pravin: Oh, 20 years in 2019. So I became an entrepreneur in 1999. So that’s how long I’ve been an entrepreneur. The first business was profitable in the first year and then we hit the growth part. My second business was still bombed. The third business failed. The fourth one on the analytic space was phenomenally successful, which got merged with a larger entity. The fifth is a nonprofit that we continue to run. Sixth is Krea, seventh was a failure. Eighth was a disaster. Ninth is a fledgling outfit. So it just keeps on and on. It depends on who you are and what you consider success. If it is only profits and I had three companies that have been significantly profitable, but if you’re talking about learning, everything has been profitable.

Karthika: I’m so glad you said that because again, I know you’ve talked about this earlier. It’s not about the money. There is a passion, there is a desire to do something, to make a change, to be the outlier, like you say.

Pravin: I will need to put a big disclaimer there. I’ve made my big money then everything falls into place.

Karthika: In terms of what you do and what you’ve done have you ever pivoted? and if so when and what sort of thought process or what sort of ideation process do you go through to get you to make that pivot?

Pravin: Pivots is one of the recent fads and the most abused word in the recent times I feel. Yes, all of us pivot, but it cannot be a knee jerk reaction. All my pivots have been thought out and you almost always have a pivot and the pivot being hand in hand with enough research on what and why my main course is not working. Is it because of lack of effort on my part? Is that external factor? Is it an internal factor?If its going to be an internal factor, no amount of pivoting is going to help the business, so you will need to factor all these and then be able to through and second, you also need to figure out the degree of work that you’re going to do to pivot. And I’m going to tell you a short story here. This has been quoted in several books. Kanyarumari is the tip of south India and Kashmir was way up top. Now, if I decided to walk from Kashmir throwing away the GPS and any other instruments to guide me after 120 days, which is the current treatment plan I should be in Kashmir. I will probably find out without any measurement that I would have gone into a neighboring country because of a one degree error in the beginning. Throws me completely off course. So if entrepreneurs are looking at pivoting, it needs to be a chartered out course and it has to be a agile process to figure out if the pivot is actually working. It cannot just be hope. My current strategy isn’t working so I am trying something else and I’m hoping that work, but I’m very confident on my hope instead of doing the work.

Karthika: Yes. I love that phrase. Hope is not a strategy which is so true. Now, do you employ other people and how is that sort of process like in India or you know, in all your businesses because you said you have international offices. How is the whole employment process for you?

Pravin: It’s been fluid. I started off as the typical straight jacketed boss. You ought to be in the office by 9:30 to 6:30, be available on call. That’s changed quite significantly. Primarily because India has changed. Telecom infrastructure has changed and people to a large extent have become more responsible. So if you asked me from a two decade change my current office there are no work timings. Now I wouldn’t call it as unlimited holidays, but then there is a flexibility as long as the work gets done. So in India, if you say work from home, it is predominantly work for home because the parents and others in the house still don’t get the concept of working from home. If you’re in the house, you don’t have work, it’s a holiday. Go get some vegetables and so on and so forth.

Karthika: As Pravin, as the CEO and founder, where do you invest most of your time? Is it marketing? Is it sales? Is it financials, ideation or a combination of everything?

Pravin: Marketing and ideation, marketing and ideation, marketing and ideation. I firmly believe marketing is the mother, father, bible of any company. And the minute you stop thinking, and I’m talking strategic marketing here, I’m not talking tactical marketing, which is ideas, point of differentiation, competency mapping, newer ideas, mixing and matching, and I read a lot of books. The last one that I finished was on mastery and I’m quoting the author here, Davinci, artists, sculptor, inventor. Whichever way you look at it. He has had several interest areas and he excelled in most of them, but then that is a problem, Davinci had the smarts to pick and choose from these various interests to find a solution for that particular problem, which is what any entrepreneur must do have daily to go deep in one of those and that technically is marketing. How can I grow the company? What is the new thing that I need to bring in? How can I test it through? A CEO, a founder, must spend time in strategic marketing and ideation most of the time.

Karthika: Okay. Now, how important is social media where you are or is the traditional form of marketing still king for your specific space? And the reason I asked this is because some of the other people we’ve interviewed have all had very strong opinions one way or the other. So I’m just curious, what is your take on it?

Pravin: Traditional marketing is still king. Social media is just an add on. As a marketer I pick and choose for this particular business problem, what will be my proportion of online versus offline, about the line versus below the line. So it is not social media that dictates but it’s my marketing need that dictates what is going to be my medium of choice. And what proportion is it that I’m going to spend. Now let me tell you something. In social media, there’s so much noise that the recent campaign, the post phenomenally successful for us was we sent hundred and snail mail to 100 of our prospects. All 100 were picked up. We got 67 percent responding back to us. Which is unheard of in any kind of social media that you can think of today.

Karthika: Absolutely. And you are so right. There is so much noise. There’s so much information overload that you just get. Sometimes you get overwhelmed, it’s like where do you focus before you can even read something, it’s gone and something else has been replaced by it. But the fact that, you know, snail mail and phone calls and just coffee chats and those more hands on touch points are coming back just does say quite a bit about how people want to interact. So I think that’s fascinating. Let’s perhaps maybe wrap this up just in the interest of time with a few more questions if I may. What has been the most important part of your entrepreneurial journey so far?

Pravin: Working on a business with my wife. It changes the dynamics and as an entrepreneur, I want to have everything, I want to have an experience in most of these cases. And Krea was started by both of us working together for 2 to 2 1/2 years until the business grew that each one of us had our own domains to take care of other than board meetings and strategic discussions. Tactically we had our separate domains to take care of, but that’s been a significant part because that gives me an insight into her life and her insight into the entrepreneurial life and she’s a full fleshed entrepreneur now in her own right. This has been one of the key important parts because my family is not entrepreneurial, which is what is the need at the end of the day for India and for most of the world. We need job creators.

Karthika: If you could go back in time, so 20 years ago when you first started, knowing what you know now, would you do it all over again? Would you change anything and if so, what?

Pravin: I would do it all over again. I will get a lot more aggressive, but I will get my business mentors well in advance.

Karthika: Hm. That’s interesting because they definitely bring a lot of value in, especially for all these early stages, just to kind of be a sounding board right? So what do you do for fun?

Pravin: 2016 was a key year for me that I decided to take 10 days off every month for 12 months to travel. Japan, China, Kashmir, Himalaya, Srilanka the works. I traveled, took trips with my wife, kids, solo treks with friends. I had three divisions at that particular point and two divisions actually did much better  in my absence.

Karthika: You have really good people working for you.

Pravin: I write. My second book just got published two weeks ago. It’s a collection of my photographs and poetry. I am on my third and fourth book. I traveled, I trek, I photograph and every year I try to learn three new things. So that’s what I do for fun.

Karthika: Okay. So can you share what are your 3 things for 2019?

Pravin: Drums. Krav Maga and back to my love cycling.

Karthika: Oh, wonderful. Now what lies ahead for you? I think you talked about these three goals for 2019 or three new things. What else? I mean, are you fully living your dream or what comes next? What are you excited about for the future?

Pravin: I’m fully living my dream, but touch wood, the team that I’ve worked with over the last five, six years, now they have an ambition to have a 5x growth for my company. So my next case is to get my team up to speed. Maybe I take back a step from executive role and let these guys turn around the ship and make sure that they get to fulfill their dreams, which is going to be my dream for the next three to five years.

Karthika: Wonderful. That’s a really great way of looking at success. Others success is your success. So with that I’ll end it. Thank you so much Pravin. I mean this has been absolutely fascinating and like I said, my marketing mindset was really happy. You shared such amazing pieces of information and nuggets really that I’m sure our listeners are going to take away, so thank you so very much.

Pravin: Thanks for having me.

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